Louisiana Department of Health & Hospitals | Bruce Greenstein, Secretary

9:00 - 9:15 a.m.

Introduction
DHH Deputy Secretary Kathy Kliebert

9:15 - 9:20 a.m.

The Day, What we'll be going over
Lisa R. Faust, DHH

10:50 - 11:20 a.m.

On another note - the Louisiana Behavioral Health Partnership
DHH Deputy Secretary Kathy Kliebert

11:30 - 12:45 p.m.

Lunch
Keynote by Dr. Terry Davis, Professor of Medicine and Pediatric, LSU Health Sciences Center - Shreveport - Health Literacy: Silent Epidemic in Louisiana

12:45 a.m. - 1:45 p.m.

The BAYOU HEALTH Enrollment Process: The Maximus Team
Presenter: Ilene Baylinson, President, Health East Division
Presenter: Deborah M. Sorden, Project Director, Health East Division
Team member: Barbara Foley, Director of Business, Development Health East Division
Team member: Laura Coatta, Director of Operations, Health East Division
(Q and A time included)

1:45 p.m. - 2:30 p.m.

Spreading the word - The advertising, outreach and education plan: Wright/Feigley Communications Team
Presenter: Jeff Wright, Principal, Wright/Feigley Communications LLC
Presenter: Perry Franklin, Principal, Franklin industries
Presenter: Rudy Gomez, Partner, SSA Consultants

2:30 - 3:00 p.m.

Reaching hard-to reach populations: DHH BAYOU HEALTH Outreach Team
Presenter: Natalie Zeringue, Medicaid Program Manager
Team member: Diane Batts, DHH Deputy Medicaid Director (Director of Eligibility)
Team Member: Hexter Bennett, BAYOU HEALTH Program Manager

3:00 - 3:30 p.m.

Your Role/Action Steps: DHH
Presenter: Lisa R. Faust, Director of Communications

3:30 - 4 p.m.

Q and A